Social media has always been a passion of mine. I’ve seen it become a great tool not only for individuals but for businesses. Some use it for humor like Wendy’s, others to connect with with their audience on an emotional level like Pampers does with parents, and other companies try to inspire and instill confidence in customers like Dove. Social media is so dynamic and powerful. So while it can help draw in customers it can also send them away. I hope to continue learning about how social media can be used in the business world and pursue my career in social media management.