Instagram is a visual social media platform where users post photos and short videos about art, fashion, food, fitness, etc. It is owned by Facebook and consists of over 400 million users. On the business side, it is useful to post about events and to expose followers to your company culture. This platform is more on the artistic side so it is important for the photos/videos to be of high-quality and with purpose behind them. There are even filters and edits you can do right on the app before posting. Instagram also utilizes hashtags like Twitter so it is imperative to be aware of what is trending and include them as much as you can in each post. Instagram is not useful for every business so it really depends on the industry you are in. Take time to analyze which platform is best for your company.