Although every business should have a social media page, it is unnecessary to be on every platform unless you can effectively maintain your page on a daily basis. For most businesses, Facebook is a great platform to start with because it consists of the most users from every age group. Instagram is still fairly new to the social media world but has exploded among younger generations. Linkedin is helpful for companies in the B2B category and Twitter keeps you connected to the world around you. Assure that when you put your business on social media you are not spreading yourself too thin because a page that is not continuously growing and updating serves no benefit to your company or audience. Make sure to keep a schedule of posts and keep the information you share relevant to the business.