Social media has become a game changer for marketers everywhere. It has provided major opportunities in eCommerce, market research and customer relationship management. Social media platforms such as Facebook or Twitter provide the opportunity to reach and engage consumers worldwide. Although it can be a low-cost form of advertising for most businesses, time is the primary investment when running your business’ social media accounts. You want to keep current on world events and changes in the industry when having an online presence. You also want to appear accessible to customers and potential customers if they come to you for help or with concerns. By engaging with customers on a consistent basis and listening to what they have to say, you can gather relevant customer data and use that information to make smarter business decisions.